SELF-CARE BEYOND THE MIRROR ❤️

The Smuuv Impact

Self-care should care for others too. We believe self-care goes beyond the mirror—it’s about showing up for each other. That’s why 1% of every Smuuv sale goes directly to the Smuuv Impact Fund—supporting mental health, homelessness, child poverty and single-parent communities with real help that makes a difference as well as fueling projects that uplift individuals and strengthen communities powered by the people who support us.

Shifting Paradigms + Changing Lives

Skincare For A good Cause

Every Smuuv purchase helps fund something good because supporting causes we care about is an important part of our mission and values. The Smuuv Impact Fund is our commitment to giving back—with purpose. Through this philanthropic initiative, we support causes that matter, through direct donations to grassroots organizations, the goal is simple: to do good while doing business.

YOU + SMUUV = IMPACT ❤️

Your Purchase = Our Donation.

We support charitable initiatives worldwide on your behalf. Every purchase contributes. No fluff. No extra steps. No complicated pledges. Just real impact, built into your routine. Your order helps fund hygiene essentials, warm items, and direct outreach for people experiencing homelessness in our communities.

SINGLE PARENTING

Support That Feels Like a Lifeline

Raising a family alone comes with real challenges. Within our communities and beyond, many single parents face daily struggles—financial pressure, lack of support, and the constant demand to show up strong for their families. We believe no one should feel alone in that. We would work with charity partners and support organizations that provide real help to single parents with practical aid, mental health support, and self-care kits—because they deserve to feel cared for, too.

FIGHTING FOR A FAIRER WORLD

Because no one should suffer from something preventable.

Every year, millions of children die before the age of five—half of those deaths linked to hunger. In a world with more than enough to go around, this should never be the case.

Through the Smuuv Impact Fund, we’ve added another layer of support: an extra $1 per order from selected campaigns goes directly to our global charity partners, directly contributing to eradicating hunger and malnourishment within our immediate communities, as well as in impoverished parts of South East Asia and Sub-Saharan Africa, providing food and clean water to communities and families who need them the most.